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Temporary Theater

The design inspiration for this project stems from the backstage of modern theaters. We aimed to break away from the polished, "finished product" feel of traditional retail spaces, instead capturing a raw, dynamic atmosphere that feels "in progress." Centered around the concept of a "temporary theater," we envisioned the space as a fluid stage where products are the protagonists, and all interior structures serve as flexible, modular stage equipment for this ongoing "performance." This concept seeks to reflect the ever-changing, self-reinventing nature of streetwear culture.

Shanghai,China

No.252,sdsdasdassdass

Model wearing Nuth clothing in a natural setting

The Temporal Checkpoint

The airport security checkpoint is a convergence point of order and beauty. Here, time and space intertwine chaotically, merging into a state of harmonious disorder. Time seems to freeze into a multidimensional point: people traverse the past and leap into the future; chaos coexists with tranquility, and art blends with life. Amid the wave of retro-futurism, time travel is no longer a plot confined to science fiction. With the concept of temporal journeying, we interpret Nuth's unique aesthetic sensibility through a distinctive design language, instantly captivating visitors' curiosity and desire for exploration.

Close-up of Nuth clothing details and craftsmanship

The Age of Ambiguity

In this space, we adopt "blurriness as fusion" as the core design principle, merging the aesthetics of "retro-futurism" with the spiritual essence of "genderlessism." Fuzzy Epoch Simultaneously, we have discarded all design symbols rooted in traditional binary oppositions. The flowing curves, neutral color palette, and modular furniture collectively form an inclusive container. It does not presuppose the identity of its users, blurs the boundaries between strength and softness, public and private, and invites every independent individual to freely define themselves here.

Close-up of Nuth clothing details and craftsmanship